Global Citizen App

Global Citizen App

Global Citizen kicked off its 5th festival season with a desire to increase the ways that activists can solve the world’s biggest challenges. The app lets people take action to influence world leaders and change legislation by calling, emailing, and creating visual petitions for issues like education for girls and women. They are then able to redeem actions for entry to the GC Festival, and other events throughout the year.

Between September 2016 and February 2017, there were more than 110,000 app installs and more than 350,000 actions taken in the app alone. 

Creative Direction, Design